In the past few years, we have been witnessing a sudden growth of CBD oil in the health and wellness industry. From a fringe herbal component of drinks, food, cosmetics, and natural medicaments, which was often viewed with skepticism by mainstream users and frowned upon by legislators, it has now gone to become one of the most sought after health and wellness products in 2018 and is experiencing a staggering, often three-digit annual growth. It is now sold in the form of tinctures, found in cosmetics, and even mixed into our morning cappuccino. What has caused this euphoria over CBD oil?
CBD oil, or Cannabidiol, is a naturally occurring component of the Cannabis sativa plant, of which there are two widely used (or abused) variants, marihuana, and the industrial cannabis or hemp. As opposed to THC, the other component found in Cannabis, CBD does not make the person who has ingested it feel ‘high’ or ‘stoned’. What it does do is that it gives the user a prevailing feeling of relaxation, a feeling which naturally oozes into their muscles and brain and helps them to relax, focus more at work, and overcome social anxieties, at least according to many people who have been using it for a while. This is opposite to THC, which may give a person who has consumed it a feeling of paranoia and might sometimes even induce a panic attack.
“CBD oil is purported to have many health benefits and is seen as a reliever of various maladies”
The other issue which places CBD oil and THC worlds apart is the fact that there are less and fewer restrictions on the manufacturing and sale of CBD oil in an increasing number of countries in the Western hemisphere, while THC is mostly still illegal. Ever since hemp was included in the Farm Bill in the USA and been made legal, the door has swung wide open for much more research and experimentation with this new all-round substance that seems to be the future wunder-drug of the early 2020ies.
CBD oil is purported to have very many health benefits and is seen as a reliever of various maladies, like for instance epilepsy and anxiety. Scientific studies have proven CBD oil’s efficiency in epilepsy treatment but scientists are still a bit skeptical about its other claimed medical benefits because they lack rigorous scientific testing. Now that hemp, and with it CBD, has been legalized in the USA, more research is expected to take place.
“It is part of the urban professional’s drive for natural and organic self-care, health, and wellness”
It seems that every era has its desired medicament. After the war, people popped loads of sedatives. In the 1990s, antidepressants where the thing and “Thank God for Prozac” was the verse psychiatrists used to sing at birthday parties. Now, anxiety and depression are the moods de jour. Teen bands seem to be able to sing of nothing else than how depressed and socially anxious they are. Therefore, CBD has now become the new cure-all medicine. On top of that it is seen as the all-natural, organic, green, and healthy alternative to pharmaceutical medications like Xanax, or Helex. We could say that it is part of the urban professional’s drive for natural and organic self-care, health, and wellness regime. That is why it is also making such headway into the beauty industry. In short, CBD is today what Bitcoin was in 2016, as Jason DeLand of Dosist stated recently.
Another interesting fact about CBD in the health and wellness industry is that it seems to be an industry that is dominated by women. Women are the biggest players in the beauty industry and it is no surprise that they would be the leaders in this new field of natural and organic compounds that seem to be able to alleviate so many different ailments and make us look fresh and rested at the same time. Who would go for anything less?
“CBD oil, or Cannabidiol, is a naturally occurring component of the Cannabis sativa plant”
CBD oil is definitely poised to become one of the biggest and most interesting trends in the health and wellness industry. Because it was not long ago illegal in most countries, science will only now really get the chance to study it for commercial purposes. So far, it seems, we have only scratched the surface of all the potential health benefits CBD oil could have for consumers.